Web Design
Momentum Café
Momentum Café is a community-focused café dedicated to fostering connection, creativity and wellbeing. Through social media research, brand analysis and content exploration, I created a welcoming digital experience that reflects the café's values while making information easy to access.
Overview
/Challenge
The existing online presence lacked a clear visual identity and an organised structure for presenting information. The challenge was to create a modern, responsive experience that balanced warmth, simplicity and accessibility. The goal was to translate Momentum Café's values and personality into a distinctive digital experience.
/Solution
I designed a responsive one-page website in Framer that combined a warm visual identity, strong typography and a clear information hierarchy to create a cohesive online presence for the brand. I wanted a website experience that balanced aesthetics, usability and brand storytelling.
Research
To understand the brand more deeply, I analysed Momentum Café's social media presence, online reviews and existing visual identity. I gathered information about the café's story, values and goals and used these insights to inform the overall direction of the website.
I also incorporated AI-assisted tools into my workflow. Figma was used to extract and organise the brand colour palette, while ChatGPT helped me identify and refine typography choices that aligned with the café's existing identity. These tools supported the design process while allowing me to maintain consistency across the final experience.
Tools and methods
Social media research
Google Reviews analysis
Content research
AI-assisted brand analysis
Figma colour extraction
ChatGPT typography analysis
Framer development
Visual consistency
The website needed to align with the existing branding used across social media platforms. Reviews and social media posts highlighted the café's strong emphasis on connection, inclusivity and wellbeing.
Brand identity
Storytelling
Design
The design process focused on creating a clear, responsive and accessible experience that reflected Momentum Café's existing identity. AI-assisted tools were used to analyse the brand, identify typography patterns and extract the primary colours used throughout the website.
Results
Created a responsive website in Framer.
Established a consistent visual identity across the website and social media channels.
Strengthened the café's digital presence through cohesive branding and storytelling.
Created a foundation that can be expanded as the business grows.