Web Design
Momentum Café
Momentum Café is a community-focused café designed to foster connection, creativity and wellbeing. The goal of the project was to create a welcoming digital experience that reflected the café's mission while focusing on Momentum Café is a community-focused café designed to foster connection, creativity and wellbeing. The goal was to create a welcoming digital experience that reflected the brand while making information easy to find.
Overview
/Challenge
The existing online presence lacked a clear visual identity and an organised structure for presenting information. The challenge was to create a modern, responsive experience that balanced warmth, simplicity and accessibility. The goal was to translate Momentum Café's values and personality into a distinctive digital experience.
/Solution
I designed a responsive one-page website in Framer that combined a warm visual identity, strong typography and a clear information hierarchy to create a cohesive online presence for the brand. I wanted a website experience that balanced aesthetics, usability and brand storytelling.
Research
To understand the brand more deeply, I analysed Momentum Café's social media presence, online reviews and existing visual identity. I gathered information about the café's story, values and goals and used these insights to inform the overall direction of the website.
I also incorporated AI-assisted tools into my workflow. Figma was used to extract and organise the brand colour palette, while ChatGPT helped me identify and refine typography choices that aligned with the café's existing identity. These tools supported the design process while allowing me to maintain consistency across the final experience.
Tools and methods
A 45% increase in daily active users with a clean and organized interface.
Completion Rates
User Interface
Design
The concept was to simplify the user experience by creating a straightforward search function, an engaging learning environment, and a user-friendly interface.
Results
Increased daily active users by 45% with a clean and organized interface.
Improved course completion rates by 35% through user-centered design.
Reduced support tickets by 20% by streamlining the user experience and addressing pain points.